Tourism is an important economic driver and is an industry that provides the unique opportunity of balancing both economic and environmental sustainability. It is through growing our tourism industry, that a bright future for Kneehill County and the surrounding area will be afforded.
The Canadian Badlands, and specifically Kneehill and the surrounding area, is an incredible part of our province and country, and we’d like to help add to the the vibrancy of the region by attracting more people to the region – people who will bring with them the many benefits tourism dollars afford all residents of Kneehill, Rosebud, Three Hills, and the Drumheller areas.
Because of a variety of factors, between 2006 and 2011 Kneehill County experienced an almost six per cent decrease in the number of individuals who call this place home. A key component to help reverse this trend, BMR will provide a significant benefit to Kneehill County, the surrounding counties, and the entire Canadian Badlands tourism industry by helping to grow tourism within the region.
While change has an element of the unknown, which can cause people to be apprehensive, as Al Whitel, the former director of the Big Country Educational Consortium once said “We live in an area that the world will soon discover. We can be a part of it or bury our heads in the sand and refuse to embrace the changes that would bring prosperity to our community.”
By building the tourism industry in the region together, we will create a prosperous future for residents and visitors to enjoy the area for years to come.
To learn more about the importance of, and the efforts to grow, tourism in the Canadian Badlands, please visit these resources.
Did You Know?
One of the fastest growing industries on the planet, tourism is big business. The Government of Canada estimates that tourism contributes as much to Canada’s wealth as agriculture, fishery, and forestry combined. (Tourism Alberta stat)
Tourism in Alberta was a $7.8 billion industry in 2012. Sadly, only 9 per cent of all of Alberta’s visitors came to the Southern Alberta area and only 39 per cent of these stayed overnight. The good news is that 70 per cent of the tourism overnight stays in Alberta are generated within, a few hours of the Canadian Badlands. BMR will entice Alberta travelers to visit and stay in Kneehill County and the surrounding region.